{"id":104714,"date":"2023-01-04T09:46:26","date_gmt":"2023-01-04T09:46:26","guid":{"rendered":"https:\/\/www.eurekers.com\/cursosbolsa\/?p=104714"},"modified":"2024-03-14T01:02:30","modified_gmt":"2024-03-14T01:02:30","slug":"mcdonalds-apuesta-por-la-robotizacion","status":"publish","type":"post","link":"https:\/\/www.eurekers.com\/cursosbolsa\/mcdonalds-apuesta-por-la-robotizacion","title":{"rendered":"McDonalds apuesta por la robotizaci\u00f3n"},"content":{"rendered":"<p data-renderer-start-pos=\"109\">Hasta ahora ya era relativamente com\u00fan ver robots en el mundo de la hosteler\u00eda. De hecho, ya hay varios restaurantes en todas las capitales espa\u00f1olas donde <strong>podemos ver a robots ejerciendo las veces de camarero.<\/strong> Sin embargo, estos est\u00e1n ah\u00ed por humor. Ni son m\u00e1s r\u00e1pidos, ni m\u00e1s productivos que los humanos, y ni siquiera podr\u00edan atender una situaci\u00f3n de discrepancia con un cliente\u2026 hasta ahora.<\/p>\n<p>\n<center><\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CnT_gnihotD\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CnT_gnihotD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Ver esta publicaci\u00f3n en Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CnT_gnihotD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Una publicaci\u00f3n compartida de Formaci\u00f3n y comunidad de bolsa (@eurekers)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/center><br \/>\n<\/p>\n<h2 data-renderer-start-pos=\"109\">McDonalds dice s\u00ed a la robotizaci\u00f3n<\/h2>\n<p data-renderer-start-pos=\"109\">As\u00ed pues, <a href=\"https:\/\/mcdonalds.es\/?gclsrc=aw.ds&amp;gclsrc=aw.ds&amp;gclid=Cj0KCQiA5NSdBhDfARIsALzs2ECvvvYRtfGWfape2n0v5o1GTn--5Hf5DpJHtzxzsL28v2vItQH67jUaAsulEALw_wcB\"><strong data-renderer-mark=\"true\">McDonalds<\/strong> (MCD)<\/a>, en un clara apuesta por la robotizaci\u00f3n, ya ha iniciado una prueba piloto. A finales del pasado 2022 abri\u00f3 en Forth Worth, Texas, <strong data-renderer-mark=\"true\">el primer restaurante que estar\u00e1 pr\u00e1cticamente dirigido por robots<\/strong>. Los \u00fanicos humanos que trabajar\u00e1n en el mismo estar\u00e1n en cocina.<\/p>\n<p data-renderer-start-pos=\"810\">En \u00e9l <strong>tan solo habr\u00e1 pantallas con <a href=\"https:\/\/es.wikipedia.org\/wiki\/Inteligencia_artificial\">Inteligencias Artificiales<\/a> donde se efectuar\u00e1n los pedidos<\/strong>, y a\u00f1aden desde la compa\u00f1\u00eda que est\u00e1s ser\u00e1n m\u00e1s eficientes que los humanos, incluso en situaciones de cambios de pedido, intolerancias o dem\u00e1s escenario que se puedan dar.<\/p>\n<p data-renderer-start-pos=\"1089\">En el comunicado, la empresa asegura que cumplir\u00e1 un <strong data-renderer-mark=\"true\">doble objetivo<\/strong>; por un lado reducir\u00e1 sus costes para ofrecer un<strong data-renderer-mark=\"true\"> servicio m\u00e1s barato<\/strong>, y por el otro, ganar\u00e1 en <strong data-renderer-mark=\"true\">calidad del mismo<\/strong>, de tal forma que <strong>ser\u00e1 \u201cm\u00e1s r\u00e1pido y f\u00e1cil\u201d.<\/strong> Sin embargo, a nadie se le escapa que <strong>esto va de reducir sus <a href=\"https:\/\/es.wikipedia.org\/wiki\/Coste_laboral\">costes laborales<\/a><\/strong>, al fin y al cabo, las m\u00e1quinas no tienen d\u00edas de descanso, ni derechos laborales\u00a0 o vacaciones.<\/p>\n<p data-renderer-start-pos=\"1492\">Si la prueba resultara exitosa, se abrir\u00eda un universo de posibilidades donde el empleo en el sector servicios podr\u00eda empezar a quedarse obsoleto. Un <strong data-renderer-mark=\"true\">escenario bastante inquietante para pa\u00edses como Espa\u00f1a<\/strong>, altamente dependiente del empleo en hosteler\u00eda. De hecho, ya se han empezado a o\u00edr voces que claman que si el futuro va hacia la robotizaci\u00f3n, y cada vez ser\u00e1 m\u00e1s dif\u00edcil competir con los mismos, que <strong data-renderer-mark=\"true\">los robots<\/strong> empiecen a <strong data-renderer-mark=\"true\">cotizar impuestos<\/strong>.<\/p>\n<p data-renderer-start-pos=\"1938\">De esta forma, al <a class=\"css-tgpl01\" title=\"https:\/\/www.eurekers.com\/cursosbolsa\/el-primer-ceo-robot\" href=\"https:\/\/www.eurekers.com\/cursosbolsa\/el-primer-ceo-robot\" data-renderer-mark=\"true\"><strong data-renderer-mark=\"true\">primer CEO Robot<\/strong><\/a>, ahora se le une este nuevo restaurante. El futuro se abre camino.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McDonalds (MCD) ha iniciado una prueba piloto, en la que abri\u00f3 en Forth Worth, Texas, el primer restaurante pr\u00e1cticamente dirigido por robots.<\/p>\n","protected":false},"author":17,"featured_media":104715,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[107],"tags":[537,727,728,729,730,731],"class_list":["post-104714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-futuro","tag-mcdonalds","tag-robotizacion","tag-hosteleria","tag-camareros","tag-restaurante"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>McDonalds apuesta por la robotizaci\u00f3n - Eurekers<\/title>\n<meta name=\"description\" content=\"McDonalds (MCD) ha iniciado una prueba piloto, en la que abri\u00f3 en Forth Worth, Texas, el primer restaurante pr\u00e1cticamente dirigido por robots.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eurekers.com\/cursosbolsa\/mcdonalds-apuesta-por-la-robotizacion\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"McDonalds apuesta por la robotizaci\u00f3n - Eurekers\" \/>\n<meta property=\"og:description\" content=\"McDonalds (MCD) ha iniciado una prueba piloto, en la que abri\u00f3 en Forth Worth, Texas, el primer restaurante pr\u00e1cticamente dirigido por robots.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eurekers.com\/cursosbolsa\/mcdonalds-apuesta-por-la-robotizacion\" \/>\n<meta property=\"og:site_name\" content=\"Blog de Bolsa - Eurekers\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eurekersbolsa\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-04T09:46:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-14T01:02:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eurekers.com\/cursosbolsa\/wp-content\/uploads\/2023\/01\/mcdonalds-robots.png\" \/>\n\t<meta property=\"og:image:width\" content=\"726\" \/>\n\t<meta property=\"og:image:height\" content=\"275\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Helena Garc\u00eda\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@eurekersbolsa\" \/>\n<meta name=\"twitter:site\" content=\"@eurekersbolsa\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helena Garc\u00eda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.eurekers.com\/cursosbolsa\/mcdonalds-apuesta-por-la-robotizacion#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.eurekers.com\/cursosbolsa\/mcdonalds-apuesta-por-la-robotizacion\"},\"author\":{\"name\":\"Helena Garc\u00eda\",\"@id\":\"https:\/\/www.eurekers.com\/cursosbolsa\/#\/schema\/person\/3f69752ea76301fe1d0d03b41cf01ce0\"},\"headline\":\"McDonalds apuesta por la robotizaci\u00f3n\",\"datePublished\":\"2023-01-04T09:46:26+00:00\",\"dateModified\":\"2024-03-14T01:02:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.eurekers.com\/cursosbolsa\/mcdonalds-apuesta-por-la-robotizacion\"},\"wordCount\":385,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.eurekers.com\/cursosbolsa\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.eurekers.com\/cursosbolsa\/mcdonalds-apuesta-por-la-robotizacion#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.eurekers.com\/cursosbolsa\/wp-content\/uploads\/2023\/01\/mcdonalds-robots.png\",\"keywords\":[\"futuro\",\"McDonalds\",\"robotizaci\u00f3n\",\"hosteler\u00eda\",\"camareros\",\"restaurante\"],\"articleSection\":[\"Noticias\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.eurekers.com\/cursosbolsa\/mcdonalds-apuesta-por-la-robotizacion#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.eurekers.com\/cursosbolsa\/mcdonalds-apuesta-por-la-robotizacion\",\"url\":\"https:\/\/www.eurekers.com\/cursosbolsa\/mcdonalds-apuesta-por-la-robotizacion\",\"name\":\"McDonalds apuesta por la robotizaci\u00f3n - 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